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Marketing Resources
Small business marketing resources include social media scheduling tools, email automation platforms, and content creation guides that help entrepreneurs maintain visibility, send targeted campaigns, and improve search engine rankings. Analytics dashboards provide marketers with data to track ROI, while local SEO directories help small businesses increase visibility in search results.
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Google for Small Businesses
Essential tips for using Google tools such as Google Business Profile, Google Ads, and Google Analytics effectively for your small business.
Canva
Canva is a free-to-use online graphic design tool, used for creating social media posts, presentations, posters, videos, flyers, ads, logos and more.
Mailchimp
Mailchimp is a powerful and intuitive email marketing platform with free starter plans and automation guides. Create personalized emails, target precisely with behavior-based automations and segments, and optimize with real-time reporting.
Moz Beginner’s Guide to SEO
Clear introduction to search engine optimization and how to get higher rankings and traffic.
Hootsuite Blog & Free Plan
Social media scheduling and strategy advice from Hootsuite, the all-in-one performance engine for creating, managing, and sharpening your social media channels.
HubSpot Blog & Free Courses
Practical articles, templates, and free inbound-marketing courses form Hubspot.
SBA Small Business Marketing Guides
The U.S. Small Business Administration’s free step-by-step marketing plan guide.
Score.org Marketing Templates
Free marketing plan templates and mentoring for small businesses from SCORE.
Facebook Blueprint (Meta Blueprint)
Free courses on running Facebook and Instagram ads for your small business.
LinkedIn Learning
LinkedIn courses on digital marketing, branding, and analytics (some free through local libraries).
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